It Is All In the Details
As a general rule, digital artwork is best with bold fonts that contrast from the background. Artwork for signs should be clear, simple, precise and easy to read. Use a typeface that does not consist of thin lines that could look broken up to a motorist. Adding an outline to your text can help separate it from the background.
Printed materials often use white space in their advertisements, however in outdoor the rule does not apply. If you have available space, increase your fonts and images. Every inch of the LED artwork is valuable.
|Pastel backgrounds and cursive fonts do not stand out to motorists.||Bold fonts with a contrast between the text and background guarantees an advertisement will be noticed.|
Images Can Be Tricky
To pick up the details in an image, crop the picture to focus on one specific area. Motorists have difficulty noticing the fine details of a campaign. Make sure your image is relevant to the message and text in your artwork.
Assess Your Artwork
The average viewing time of a LED is approximately five seconds. Stand at a distance from another person and flash your artwork for five seconds. Were they able to read the entire creative? Was there a call to action? Were they able to make out the image?
|Details of an image can be hard to point out. Are the shoes, the dress or the woman's hair the point of the ad?||By focusing on the details of a product, motorists immediately know the point of the mesasge.|
Well Executed Ads Move the Masses
Designs will need to be read from a distance. Display one idea or thought.
As a general rule, the best artwork consists of SEVEN words or less.
A strong contrast between the images, logo and background is essential to a motorist understanding a message.
The best artwork consists of ONE headline, ONE logo and ONE image.