Outdoor vs. Radio

Digital billboards reach No. 1

Digital Value Dollar Sign

RADIO

Picture of old radio

FM/AM competes with the World Wide Web. Internet radio and iPods threaten the radio industry. Pandora, Slacker and other internet websites allow listeners to customize their music preferences with limited commercial interruption. Radio companies are made up of multiple stations that target different demographics. This makes it difficult to reach a broad audience.

The average person must hear a radio commercial seven times before they actually remember the advertising message.


WHY OUTDOOR?

Better frequency for a broad audience.

Build a media schedule centered around busy drive times.

Outdoor advertising has a lower cost per thousand than any other type of advertising.

LED production is inexpensive and easy to change.

Why Outdoor Image