These diodes are responsible for the revolutionary changes in outdoor media.
Billboards are Evolving
With the public's attention span growing shorter, digital advertisements on LEDs allow businesses to target specific demographics with short, catchy messages. Billboards have been traditionally known as a standard out-of-home message displayed on a structure regarding information on a product or service. Today's billboards are transforming into digital canvases across the world.
The 21st century has marked a new era for advertising. The future of television, radio and print is unclear but out-of-home messaging continues to increase in shopping malls, busy interstates and sports arenas.